collaboration ::

Karl Lagerfeld's newest collaboration is with....Coca Cola.

most fashion enthusiasts would have a million guesses and suggestions as to who the iconic fashion figure would do a collab with next, but Coca Cola brings the designer into the land of the mainstream.

Lagerfeld not only designed the Coca Cola Light Bottle for France (an aluminum bottle with pink lid and his distinguishable ponytailed silhouette on the white bottle), as well as shot the ad campaign, below, with models Coca Rocha (styled in pure Lagerfeld-fashion with fingerless leather gloves) and Baptiste Giacobini.

:: via WWD.

:: the ad campaign is set to release in magazines and on billboards April 28th, with Colette and Galeries Layfayette selling limited edition boxed sets with matching bottle openers (about $64.00) ps i want a bottle.

According to WWD, "Lagerfeld has long been a fan of diet cola, and says he prefers to drink it in a delicate crystal goblet to accentuate the taste." a la Coco's goblet. voila.