campaign ::

images from Mert Atlas and Marcus Piggot's campaign for Givenchy Fall 2010 have just been released, and the campaign has already had a whirl-wind of attention. the designer, Riccardo Tisci, chose to use his own personal assistant and fit model, brazilian transsexual Lea T. in the ads. the collection speaks in volumes through the androgynous collection and models.

via wwd :: "Tisci explained that including a transgender person exemplifies the masculine-feminine dichotomy that has become one of his design signatures and follows coed casting for his Paris runway last March."

:: well thought out, well shot and well designed.

:: images via hint mag blog.