the maison martin margiela fashion house, sans margiela, is expanding their collections to include fragrances.
the parisian perfume launch brought in bloggers and press alike for a, seemingly, well thought out presentation. focusing on the non-branding mystery of the fashion house the grassy clean smell "Untitled" was presented.
::clean smell, clean bottle, clean presetation. many bloggers have touched upon this launch. i recommend reading notcot for more personal feedback and images...
:: via notcot.
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