local ::

Harvard has signed on to a 10-year licensing agreement for a preppy clothing line, according to the NYT.

The line will be available in February in major department stores under the name "Harvard Yard", and while the company Wearwolf (a private tailored menswear company out of NYC) will not embed any obvious "H" emblems, they will play up the crimson theme on the button-hole stitching and details throughout the pieces.

A University spokesman told the NYT that they originally began branding their own clothing in the 80's to help fund financial aid, and that the Universities collections now generate $500,000/year.

:: Note:: Seeing the lines that crowd outside of the Harvard COOP in the mornings, and the outrageous price tag for a Jansport Harvard T, I feel that this number really is far higher.